Yupp: Reshaping AI Evaluation Models Based on Blockchain and Incentives

As the application of artificial intelligence deepens across various industries, how to accurately assess model performance and enhance user trust has become a pressing issue. Traditional evaluations often rely on centralized mechanisms, which struggle to cover diverse scenarios and fail to reflect real user preferences. At the same time, the model's "hallucination" problem frequently occurs, causing users to often fall into information silos when making choices.

In this context, Yupp, as a new platform, is attempting to reshape the discovery, comparison, and usage of AI models through its unique crowdsourcing model and incentive mechanism, bringing a paradigm shift to the field of AI evaluation.

Platform Vision and Team Background

Yupp is committed to building a "trustless" AI feedback market, allowing diverse user feedback to circulate freely under the protection of blockchain and cryptocurrency incentives, thus forming a scalable, fair, and transparent model evaluation layer. By incentivizing the distribution of high-quality human-labeled data, Yupp can timely capture the real needs and preferences of users in different scenarios, helping AI developers optimize model performance in an iterative manner.

The project was founded in June 2024 by Pankaj Gupta (Co-founder and CEO) and Gilad Mishne (Co-founder and AI Lead), with Chief Scientist Jimmy Lin (Professor at the University of Waterloo) also involved in the core team. The three had previously worked together on a social platform in 2010, where they built and optimized large-scale recommendation and search systems, and later gained rich experience at a major search engine giant and a cryptocurrency exchange platform.

Recently, Yupp completed a $33 million seed round financing, led by a partner from a well-known investment institution, with other investors including several prominent figures from the technology industry, corporate executives, and scholars.

Core Features and User Experience

Yupp adheres to the concept of "AI for Everyone", allowing users to easily discover, compare, and use the latest AI models. Unlike traditional single responses, Yupp provides answers from two (or even more) models simultaneously for each prompt, forming an "AI Parliament". This design not only meets users' needs for diverse choices but also effectively identifies potential "hallucinations" that models may exhibit, helping users make more informed decisions through comparison.

The platform now supports over 500 AI models, covering the fields of text and image generation, including several well-known models and many emerging ones. To further optimize the experience, Yupp has also launched the "QuickTake" feature, which can distill lengthy replies into a concise short text.

In addition, Yupp places a high value on user privacy: all chat records are private by default unless the user chooses to make them public; even if shared publicly, no personal information is disclosed. Users can control the content and scope of sharing at any time.

Economic Model and Incentive Mechanism

Yupp will be free to use combined with user feedback, measuring model usage through the "Yupp Points" system. New users will receive 5000 points upon registration, and can earn more points by rating model responses, selecting preferences, and explaining their reasons. The higher the quality of feedback, the more generous the rewards, ensuring that users can sustainably use various AI services, including high-end models, for free.

Users will receive two model responses after each question and can earn "digital scratch cards" through feedback, with rewards ranging from 0 to 250 Yupp points. Every 1000 points can be redeemed for 1 dollar, and users can withdraw a maximum of 10 dollars daily and 50 dollars monthly. Points can be exchanged for multiple currencies, with partners including several payment service providers. Additionally, the platform integrates certain Blockchain networks and stablecoins to provide global users with instant, fee-free rewards.

To encourage more people to participate, Yupp has also established a referral reward mechanism.

Yupp VIBE Score: A New Paradigm of AI Assessment

In response to the existing issues of insufficient transparency, lack of fairness, and uneven data access in the rankings, Yupp has launched a beta version of the AI ranking and the "Yupp VIBE (Vibe Intelligence Benchmark) Score" rating system. This system aggregates preference data generated by global users in natural interactions, aiming to provide robust and reliable evaluation results.

The evaluation principles of Yupp include robustness (ensuring representativeness, authenticity, and resistance to cheating) and reliability (fairness and neutrality, transparency and openness, and rigorous science).

The platform not only collects binary preferences but also encourages users to point out the advantages and disadvantages of responses, and conducts cluster analysis based on users' age, education, occupation, and other information to showcase preference differences among different groups.

On a technical level, Yupp is exploring the use of blockchain, cryptographic primitives, and zero-knowledge proofs to ensure that the evaluation process is fair, transparent, and verifiable. At the same time, the platform has partnered with professional AI data providers to calibrate score evaluators through archival verification and multi-layer quality checks to eliminate malicious data.

Development History and Future Outlook

Yupp officially launched on June 13, 2025, after six months of internal testing. Since its launch, the product has undergone continuous iterations, including multimodal support, expansion of interaction methods, model updates, real-time information integration, payment upgrades, enhancement of sharing and export functions, and hosting of community events.

The use of Yupp is "empowering humanity to shape the future of AI." Through multi-perspective AI responses and user feedback, Yupp not only helps users make better decisions, but also provides a continuous driving force for AI evolution.

Overall, Yupp has opened up a new path for AI assessment with its crowdsourced model, incentive mechanism, and evaluation system driven by real user preferences. It not only provides users with a free and diverse AI interaction experience but also transforms user feedback into high-value training data, driving continuous model optimization. With an experienced team and top-tier capital backing, Yupp is expected to play a key role in the future AI ecosystem, realizing the vision of "AI for everyone, shaping AI by everyone."

However, for Yupp, which has just launched, how to continuously ensure data quality, resist potential cheating behaviors, and strike a balance between commercialization and user incentives under large-scale user participation will still be the direction that needs constant exploration and optimization in its future development.