The Path to Web3 Community Rise: Starting with 100 Real Ambassadors

When building communities in the Web3 space, it is essential to focus on cultivating 100 real ambassadors in the early stages of the project. This concept is derived from the evolving views of Kevin Kelly and Li Jin. Ambassadors, as an extension of the marketing team, can attract potential candidates by participating in incubator projects.

Masa adopts a quarterly strategy for recruiting ambassadors, bringing in about 500 people in each batch, ultimately maintaining 100-200 active ambassadors. The ambassadors come from over 40 countries, executing specific tasks each week and receiving corresponding incentives. This mechanism forms a "100 real ambassadors flywheel", continuously attracting loyal fans.

When attracting early users, corresponding strategies can be adopted for different groups:

1. For end users: design precise behavioral incentive tasks
2. For B-end customers: maintain long-term relationships and conduct proof of concept.
3. For developers: Organize short-term efficient incentive testnet activities.

As the token generation event (TGE) approaches, the project team should focus on the following aspects:

1. Community building: maintaining channels such as Twitter, Discord, and Telegram.
2. Content Dissemination: Make good use of official channels and KOL resources
3. Data Tracking: Connect with platforms like CoinMarketCap in advance.
4. Long text content: Use AI to assist in creating high-quality articles
5. Media Relations: Build long-term relationships with journalists
6. Offline Activities: Participate in and host targeted events.
7. Research Report: Collaborating with Authoritative Institutions to Enhance Credibility

When managing ambassadors, it is important to note:

1. Adjust expectations and accept a certain loss rate.
2. Invest dedicated manpower to manage ambassador affairs
3. Keep fresh blood continuously coming in

The regional distribution of ambassadors shows certain characteristics, with areas such as Nigeria and Vietnam being more active. Before the issuance of tokens, ambassadors can be motivated by showcasing project progress, and using tokens as incentives helps to strengthen the relationship between the ambassadors and the project.