Web3 Casual Games: A New Path to Drive Mass Adoption

The large-scale popularization of Web3 technology has always been the goal of the industry, but substantial progress has yet to be made. The recent surge in Meme coins, although briefly sparked public interest, saw most participants quickly exit. To achieve true popularization, the industry needs to shift towards creating sustained value for users rather than relying on short-term speculative behavior.

Casual games have always been an effective carrier for the popularization of new technologies. From MUD games in the PC era to mobile games like "Fruit Ninja" and "Temple Run," and then to AR technology with "Pokémon Go," the simple and intuitive game mechanics have helped users quickly adapt to new technologies. Web3 can similarly learn from this model by providing users with a low-threshold entry point through casual games.

Gomble Games is at the forefront of this path. As the blockchain department of the Korean game studio 111 Percent, Gomble is committed to seamlessly integrating Web3 features into simple and fun games. Its Telegram platform game Eggdrop attracted 300,000 users within two days of launch, with monthly active users quickly surpassing 3 million, demonstrating strong appeal.

Gomble not only develops games but is also building a complete Web3 ecosystem. Its strategy includes three core components:

1. GOMBLE SQUAD: Social gaming center that introduces a team mechanism for up to 10 people, enhancing social attributes through cooperative tasks and team rankings. Test data shows that this mechanism significantly improves user retention and willingness to pay.

2. GOMBLE BUILDERS: A user-driven development platform that allows the community to directly participate in game development and earn rewards. More tools to support user creation and monetization will be launched in the future.

3. Token Economy: Designed an incentive mechanism that connects players, developers, and the community, converting game participation into a sustainable value creation process.

Gomble's model provides a new idea for the popularization of Web3. By lowering the entry barrier through simple and fun games, and then utilizing Web3 technology to build incentive mechanisms for long-term participation, it is expected to promote a wider user base to accept blockchain technology. Although challenges still exist, this approach of combining gaming fun with technological innovation may open a new chapter for the popularization of Web3.