New Logic of Web3 Entrepreneurship: Opportunities and Challenges in the Global Trade Landscape

New Logic of Web3 Entrepreneurship Under the New Global Trade Order

Deteriorating Macroeconomic Environment - A Crisis is Forming a New Order

The financial world is beginning to enter a chaotic era.

After Trump re-entered the White House, a series of economic policies triggered turmoil in global markets. The most impactful was the escalation of tariff policies: starting from April 5, 2025, the United States will impose a uniform "baseline tariff" of 10% on all imported goods, and impose higher "reciprocal tariffs" on China and 60 other countries. This led to massive fluctuations in global markets: U.S. Treasuries faced sell-offs, U.S. stocks experienced severe volatility, and the dollar index continued to decline.

The post-World War II international economic system centered around the United States is facing the risk of collapse. The rise of emerging economies has weakened the relative advantage of the United States, and the massive debt accumulated by the U.S. over the long term has eroded the credibility of the dollar, resulting in a decline in the dollar's share of global foreign exchange reserves. China is approaching or even surpassing the United States in many technological fields, triggering deep anxiety among the American elite.

Against this backdrop, the U.S. decision-makers have begun to brew the construction of a new trade and financial order to maintain its global dominance. Its strategic goal is to strike against major competitors while seeking new value anchors for the shaken credibility of the dollar. The U.S. has started to turn its attention to assets such as gold and Bitcoin, hoping to rebuild the trust foundation of the global financial system.

The Trump administration has undergone a significant shift in its attitude towards cryptocurrency. Trump has publicly expressed concern about the development of virtual currencies, and some factions within the Republican Party and several state governments are gradually embracing Bitcoin, viewing it as a "digital gold" to hedge against the risks of the dollar.

Bitcoin and Gold: The New "Double Anchor" of the Dollar

The United States is attempting to create a new credit cornerstone for the dollar with "dual asset anchoring": this includes traditional gold reserves as well as emerging Bitcoin reserves. This strategy aims to strengthen the dollar's credibility in the new order through a combination of physical assets and digital assets.

In March 2025, the U.S. government rolled out a series of significant measures in the cryptocurrency sector: On March 6, President Trump signed an executive order announcing the establishment of a "Strategic Bitcoin Reserve" and "U.S. Digital Asset Reserve." The next day, the White House held a cryptocurrency summit, promising to push Congress to quickly pass legislation on a regulatory framework for stablecoins and digital assets. Trump stated: "Establishing a Bitcoin reserve is like establishing a virtual Fort Knox."

This series of actions indicates that the United States intends to position Bitcoin alongside gold as a cornerstone asset of the new financial system. The U.S. government already holds a substantial reserve of Bitcoin and plans to further increase its holdings, with the goal of accumulating control over approximately 1 million Bitcoins, which would account for 5% of the total supply. Some U.S. state governments have even taken the lead by approving the purchase of Bitcoin with public funds for reserves.

If the US dollar can be partially anchored to physical gold and digital gold ( Bitcoin ) in the future, and supported by blockchain technology to establish a new international clearing system, the United States is expected to seize the initiative in future global financial games and sustain the vitality of the dollar system.

New Logic of Web3 Entrepreneurship under the New Global Trade Order

Market Environment Adjustment and "What to Do in the Second Half"

In the past year, the global cryptocurrency market has undergone a dramatic shift from frenzy to calm. The total market value of crypto assets has fallen from a historical peak of about $3.71 trillion to around $3.04 trillion. Macroeconomic turbulence combined with stricter regulations has led to the disappearance of many projects lacking real value support.

In such a "second half" environment, entrepreneurs should consider: what is suitable to do in the second half? Simple traffic strategies are becoming increasingly difficult to sustain, replaced by entrepreneurial logic centered around hardcore value. In the current market environment, the following directions hold new opportunities:

  • Bitcoin ( BTC ) ecosystem: Financial innovations around the Bitcoin network ( "BTC Fi" ), infrastructure upgrades, and the reconstruction of real assets and payment networks based on BTC.

  • Other public chain ecosystems: Innovations that return to the essence of efficiency and profitability on public chains like Ethereum, breaking away from merely "racking up traffic" to create sustainable decentralized finance ( DeFi ) and other applications driven by products.

  • Real-world assets ( RWA ) and payment finance ( PayFi ): Combining on-chain technology with real assets and payment scenarios to develop a new model supported by stable cash flows.

  • Cryptocurrency concept stocks: Pay attention to the rising wave of "blockchain concept stocks" in traditional capital markets, as well as the new path towards stockization for Web3 startups.

New Logic of Web3 Entrepreneurship under the New Global Trade Order

( Entrepreneurial Opportunities Around BTC: BTC Fi, BTC Infra, BTC RWA & PayFi

Around the BTC network, we see three major entrepreneurial opportunities:

  1. BTC Fi)Bitcoin Finance###: Creating new financial assets on the Bitcoin network. Bitcoin is no longer just a static store of value but is evolving into a foundational platform for issuing various financial assets. Representative projects such as Bedrock and Solv focus on building decentralized financial services such as lending, trading, and derivatives on the Bitcoin network.

  2. BTC Infra(Bitcoin Infrastructure): Reshaping the intelligent infrastructure on Bitcoin. The industry is trying to create a smart contract layer for Bitcoin similar to Ethereum, including the development of EVM-compatible Bitcoin sidechains or Layer 2 solutions, as well as solutions native to the Bitcoin protocol family. Representative projects such as Unisat, Merlin, B², etc., focus on building Bitcoin's Layer 2, middleware tools, and more.

  3. BTC-Powered RWA & PayFi: Unlocking the potential of Bitcoin in the realm of real-world assets and payments. RWA based on the Bitcoin network is gradually emerging, while the "PayFi" model, relying on payment infrastructures like the Lightning Network, brings Bitcoin back to the payment stage. Representative projects such as LNFi focus on enhancing the practical application efficiency and user experience of Bitcoin in RWA and payment scenarios.

New Logic of Web3 Entrepreneurship Under the New Global Trade Order

( Entrepreneurship opportunities around other public chains: efficiency-driven and product-oriented entrepreneurship logic

In addition to Bitcoin, other public chains ) such as Ethereum, BSC, Solana, etc. ### are also nurturing new entrepreneurial logic and opportunities in the field. Two major trends have emerged:

  1. Return to the underlying logic of "making money": as long as it revolves around capital circulation, there will definitely be methods to validate business models and profit paths. Similar to traditional finance, on-chain businesses with clear sources of income, such as transaction fees, lending interest, and derivatives rates, have proven their value.

  2. The public chain ecosystem is shifting from "volume traffic" to "volume efficiency", with product-based entrepreneurship on the rise: Capital favors practical projects that enhance efficiency and improve user experience. Whether it's a new decentralized trading platform, a market-making mechanism with better yields, low-risk lending protocols, or secure and efficient on-chain asset issuance platforms, data service tools, etc., as long as they can address real needs and successfully implement business models, they are more likely to gain favor.

( Sustainable Entrepreneurship Model: Cash Flow Driven Path Selection

Creating sustainable cash flow has become a watershed for whether entrepreneurial projects can go far. Traditional capital markets are beginning to assess crypto startups by the standards of mature companies, with "cash flow" and "profitability" becoming key evaluation criteria.

Currently, some cryptocurrency projects with real business models are becoming bridges between Web3 and traditional capital markets. These projects typically have clear revenue sources, stable cash flow expectations, and good compliance adaptability.

  • DePIN Track: By managing real-world resources such as computing, electricity, and bandwidth on-chain, combined with economic incentive mechanisms, a distributed infrastructure network oriented towards the physical world is constructed. Representative projects include PEAQ, Jambo, OORT, and Swan.

  • AI+Crypto track: Promoting data interaction and resource scheduling between agents by combining AI Agents, on-chain identities, and micropayment mechanisms. Projects like Footprint focus on data analysis engines, while DeAgent.ai builds decentralized AI Agent protocols.

  • RWA) Real World Assets ( Direction: The tokenization of on-chain US Treasury bonds, corporate bonds, real estate, and other assets is continuously advancing, with the market space expected to reach $10 trillion in the future. Representative projects such as The PAC provide asset mapping services under a compliant framework.

  • PayFi) Payment Finance###: In 2024, the trading volume of stablecoins will surpass 15.6 trillion USD, exceeding Visa for the first time. Projects like Aisa are integrating stablecoins with AI wallets to build a payment infrastructure that supports automation and real-time settlement.

New Logic of Web3 Entrepreneurship under the New Global Trade Order

Cryptocurrency Concept Stocks: Structural Integration into Mainstream Finance

( Classification of cryptocurrency concept stocks

The wave of "crypto concept stocks" emerging in traditional capital markets is an important sign of the integration of the crypto industry with mainstream finance. Based on differences in business models and focuses, crypto concept stocks can be roughly categorized into the following types:

  1. Asset-driven )BTC reserves as the core (: Companies of this type treat cryptocurrencies such as Bitcoin as a core part of their balance sheets. Typical representatives include MicroStrategy, Semler Scientific, and Boya Interactive.

  2. Mining Concept Stocks ) Computing Power Infrastructure Direction ###: These companies are directly involved in cryptocurrency mining and related businesses. Representative companies include Marathon Digital, CleanSpark, Riot Blockchain, Core Scientific, TeraWulf, Hut 8, etc.

  3. Infrastructure and Solution Providers: Enterprises that provide underlying blockchain hardware, cloud services, and technical solutions, typical representatives include Canaan (, Bitdeer, BitFuFu, etc.

  4. Exchange-type concept stocks: compliant cryptocurrency trading platforms or custody businesses, such as Coinbase)COIN(, Bakkt)BKKT(, etc.

  5. Payment concept stocks: expanded from traditional payment giants, incorporating blockchain payments into their business landscape, represented by companies such as Block), Square(, and PayPal.

![New Logic of Web3 Entrepreneurship under the New Global Trade Order])https://img-cdn.gateio.im/webp-social/moments-394a1a891a1bb24a263871f51beadb76.webp(

) The Stock-like Web3 Entrepreneurship Path: Coins, Stocks, Dual-track Advancement

In light of the successful demonstration of cryptocurrency concept stocks, Web3 entrepreneurs have also developed new thoughts on financing and development paths. There are three optional paths for Web3 entrepreneurship:

  1. "Coin" Path ( Cryptocurrency Financing ): Financing and incentivizing the community through token issuance. High flexibility and quick launch, suitable for rapid validation of early products and community building.

  2. "Stock" Path ( Equity Financing and IPO ): Follow the traditional path of entrepreneurial companies, introduce equity investment, focus on business landing and revenue growth, and seek an IPO or exit through acquisition once the company matures.

  3. "Dual-track" path ### token + equity parallel (: balancing both crypto and traditional financing methods, utilizing each advantage in stages. Typically, tokens are issued first in the early stage, followed by equity financing through the establishment of a physical company in the later stage.

Regardless of the chosen path, the key is to align with the project's own positioning and the external environment. Entrepreneurs should comprehensively consider the project type, profit model, regulatory environment, and the areas of expertise of the team to choose the most suitable financing and development route.

![The New Logic of Web3 Entrepreneurship Under the New Global Trade Order])https://img-cdn.gateio.im/webp-social/moments-b32d01da75b931b69795b516aa2547c7.webp(

Conclusion

The macro turbulence period is both a challenge and an opportunity. The "second half" of the market tests the determination and wisdom of entrepreneurs: only teams rooted in real value and focused on long-termism can weather the winter. Driven by multiple waves such as the BTC ecosystem, the efficiency revolution of new public chains, the on-chain of real assets, cash flow-driven models, and the integration of capital markets, a new generation of blockchain entrepreneurs is facing unprecedented opportunities. Choosing the right track, running a viable business model, and effectively utilizing appropriate financing pathways are essential to transforming crises into opportunities, allowing them to stand out in the next cycle and truly achieve a leap from 0 to 1 in blockchain entrepreneurship.

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RektRecordervip
· 8h ago
Bear Market is the best opportunity period...
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NullWhisperervip
· 8h ago
*interesting edge case... market chaos actually makes web3 security even more critical*
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SelfRuggervip
· 8h ago
Is the market crash coming?
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