New Domain and Identity Reveal Strategic Upgrade of the Encryption Platform

A globally renowned encryption currency trading platform recently announced the activation of a new international domain name and launched a brand new brand identity. This initiative aims to unify the brand image, enhance global influence and user trust, marking the platform's official entry into a new stage of development. This not only continues the brand upgrade storyline on the occasion of its twelfth anniversary but also aligns closely with its vision of a "next-generation super unicorn exchange" proposed at its recent anniversary celebration in Dubai, highlighting the platform's key transformation from industry leader to innovation leader, and from technological innovation to deepening globalization strategy.

Previously, the platform has activated a new Chinese name, symbolizing an entry point to the encryption future for global users. This unified update of the domain name and logo not only showcases the cultural inclusiveness of the brand but also heralds a new chapter for the platform in connecting global users and building a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the encryption industry, this platform has been dedicated to creating a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform serves over 23 million users worldwide and supports spot, contract, leverage, and wealth management trading for more than 3,800 types of cryptocurrencies, ranking among the top globally in comprehensive strength. At the same time, the platform was the first to adopt zero-knowledge technology to verify the security of its reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the total reserves of the platform exceed $10.865 billion, with a reserve ratio of 128.57%.

This brand update not only achieves a qualitative leap in visual terms, but the newly adopted domain name also reflects a key step in the platform's globalization communication strategy. This domain name is concise and powerful, highly recognizable, and has global applicability, which helps to enhance users' awareness, professionalism, and trust in the platform. The new logo adopts a more modern, minimalist design language, conveying the core concept of "trust as the foundation, technology-driven, continuous evolution," symbolizing the platform's comprehensive upgrade in the three dimensions of technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms will uniformly use the new brand to achieve an integrated global brand presentation, further consolidating its professional image and international influence as a top-tier exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies the platform's broader strategic vision. At the anniversary celebration held recently, the platform's founder first proposed the development vision of building a "next-generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

• Technology-Driven: Leading the upgrade of global digital asset trading experience through continuous product iteration and breakthroughs in underlying technology;
• Global Compliance: Based on licenses and regulatory authorizations from multiple regions worldwide, build a compliant operational network and establish industry credibility;
• Ecological Integration: Centered around trading, expand diversified businesses such as Web3, infrastructure, and investment to build a closed-loop ecological system.

The platform aims to become the infrastructure platform for the global digital economy development by continuously promoting the "professional, safe, and open" product and ecosystem construction, providing future-oriented reliable digital asset services for global users.

Global Compliance Landscape: Extensive Layout, Multi-Point Blossoming

The group places great importance on "compliance first" and continues to expand its global compliance landscape. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the group's entity completed the acquisition of a licensed Japanese exchange, further consolidating its compliance status in the Asia-Pacific region. Recently, the group's entity obtained a VASP license under the oversight and supervision of the Dubai regulatory authority, allowing it to provide encryption asset trading services to institutional investors, qualified investors, and retail users. This marks a key step in its expansion into the Middle East and global markets, and reaffirms its long-term commitment to security, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, this platform is transitioning from a leading exchange to a trusted global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision towards global users. In the future, the platform will continue to adhere to the development path of prioritizing users, technological innovation, and global compliance, working hand in hand with global users, developers, and partners to jointly embark on a safe, open, and sustainable encryption future.