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Children, there's really not much to say about the market during the Spring Festival, so I'll chat with you about other interesting topics.
Three Spring Festival economic phenomena, how many have you heard of?
First, have you ever thought about whether it's really worth burning a few small targets for a 5-hour sponsorship of the Spring Festival Gala? In fact, behind this lies the first principle of economics: the scarcity of resources. As a national super IP, the Spring Festival Gala maintains a year-round viewership of over 30% and reaches an audience of over 1 billion people. Do you think it's just about advertising? Of course not. Take 2015 for example, satellite TV poured in a billion red envelopes for the Spring Festival Gala, which can be described as a textbook case of a small effort yielding great results. Guess what? On the night of New Year's Eve, the people of the whole country shook their phones a staggering 11 billion times. What's more amazing is that after receiving the red envelopes, you have to withdraw the money, and to do that, you need to link your bank card! In just two days, the number of satellite payment users skyrocketed from 8 million to 300 million like a rocket. So, sponsoring the Spring Festival Gala may seem expensive, but it's actually a smart move. The attention of 1 billion people, explosive user growth, and the cultivation of payment habits – do you think it's worth the money?
Second, do you or your family and friends find it hard to stop buying when preparing for the Chinese New Year? This phenomenon is known as the Diderot Effect, or complementary effect. In the 18th century, there was a French philosopher named Diderot. One day, his friend gave him an exquisite dressing gown, which he loved. However, after wearing the gown, he felt dissatisfied with the other items in his home, and ended up replacing everything. Think about it, during festivals, we often acquire new items, and to match them, we unconsciously end up buying more things. For example, after buying pants, have you ever thought about getting a new pair of shoes? Or after buying a sofa, do you feel the need to upgrade the entire living room? From an external perspective, to stimulate complementary purchasing, stores selling rice cookers will also have induction cookers nearby, and the floor selling shoes will certainly have shops selling bags.
Third, do you know how to win at blind dates during the Spring Festival and increase your success rate? Let me tell you a trick, bring a friend with a 'green leaf' style to accompany you on the blind date. You might ask, what does this have to do with economics? Have you noticed that we don't have an internal value meter in our hearts? We don't judge the worth of things based on their intrinsic value, but rather compare them with others - blind dates follow the same principle. Red flowers always need green leaves to set them off, so if you are particularly good at chatting, then bring a friend who is not so good at talking. If you are a fashion expert, then bring a friend who loves to wear plaid shirts. There's no need to deliberately belittle others, just naturally showcase your strengths. In the subconscious comparison, the other party will naturally feel that you are more outstanding.
Don't fall behind my posts every day, they will definitely bring you gains and growth! I wish you a smooth trading
(Warm reminder: I usually don't reply to questions from those who don't follow me. Everyone's time is precious)