The Key to Web3 Community Rise: Starting with 100 Real Ambassadors

In today's Web3 ecosystem, building an active and loyal community is crucial. This article will share some effective community building and rise strategies to help Web3 projects achieve sustainable development at various stages.

Cultivate 100 Real Ambassadors

For emerging Web3 projects, cultivating 100 real community ambassadors in the initial stage is crucial. These ambassadors can become the core supporters and promoters of the project. Here are some effective methods for recruiting and managing ambassadors:

1. Participate in incubator projects and attract potential ambassadors through events like Demo Day.
2. Recruit new ambassadors regularly every quarter to maintain a fresh influx of talent.
3. Establish clear tasks and reward mechanisms, such as distributing token rewards based on completion.
4. Establish a tiered ambassador system, such as Souldier, Super Soul, and Shining Soul levels.
5. Use tokens to incentivize ambassadors to strengthen their connection with the project, making them long-term holders.

Strategies to Attract Initial Users

For different types of user groups, the following strategies can be adopted:

1. Targeting C-end users:

   • Design precise and effective task incentives, such as rewards based on DApp transaction volume.
   • Avoid overly simplistic social media tasks and focus on actual usage behavior.

2. Targeting B-end customers:

   • Focus on maintaining long-term relationships and proving product value.
   • Handle the relationship between the cooperation announcement and the token price with caution.

3. For Developers:

   • Hold incentivized testnet events.
   • The testnet cycle is controlled within 3-4 weeks, maintaining efficiency and focus.

Market Preparation Before Token Issuance

Before the token generation event (TGE), the project team can make the following preparations:

1. Community Building:

   • Focus on developing major social platforms such as Twitter, Discord, and Telegram.
   • Consider establishing multilingual community channels.

2. Content Marketing:

   • Develop an official social media release strategy, paying attention to timeliness.
   • Collaborate with KOLs for content promotion.
   • Publish long-form content on platforms like Medium and Mirror.

3. Market Exposure:

   • Communicate in advance with token tracking platforms such as CoinMarketCap regarding the launch.
   • Establish long-term relationships with industry media to prepare for major news coverage.

4. Offline Events:

   • Participate in industry conferences and community gatherings to showcase products and build connections.
   • Do a good job of publicity before and after the event to maximize exposure.

5. Research Report:

   • Collaborate with authoritative research institutions such as Messari to publish in-depth analysis reports.
   • Consider different formats such as one-time reports or quarterly tracking reports.

Challenges and Countermeasures in Ambassador Management

Managing a large-scale community ambassador team comes with some challenges:

1. Maintain reasonable expectations: Accept the reality that 60-80% of ambassadors may become inactive after three months.
2. Continuous Recruitment: Attract new ambassadors every quarter to maintain community vitality.
3. Fine management: Equipped with dedicated community managers, responsible for daily tasks such as task allocation and reward distribution.
4. Incentive mechanism: Use tokens instead of fiat currency as rewards to strengthen the connection between ambassadors and the project.

Through the above strategies, Web3 projects can effectively promote community rise at different stages, laying a solid foundation for long-term development.