Recently, the Crypto Assets market has shown an unexpected trend: the ZORA project has suddenly risen strongly. This project, which was once considered a waste of public attention for selling various "NFT balls", initially fell as expected after issuing coins, but then achieved an astonishing 10-fold rise in just three weeks, with its market capitalization soaring from 30 million dollars to 300 million dollars. This phenomenon has even sparked a heated discussion within the industry about the rationality of the "content Token" model.

Although we cannot confirm whether ZORA has any undisclosed significant news, one current speculation in the market is related to the brand upgrade of Coinbase Wallet. With Coinbase Wallet being renamed to The Base APP and intending to be developed into a Coinbase version of WeChat, the content and social sectors naturally become a key focus for Coinbase. This coincidentally aligns with ZORA's development direction and may be a factor driving its valuation surge.

It is worth noting that after projects like Degen, Virtual, and Cookie, the Base ecosystem has not seen such strong funding support for a long time. The performance of ZORA may indicate that the Base ecosystem is about to enter a new active period, which is worth close attention.

At the same time, two dashboard websites focused on new coins in the Zora ecosystem have emerged: TBA (tba.market) and ART (art.fun). This inevitably reminds one of the scene when the Cookie project rose. However, compared to the extremely refined dashboard of the well-known Pump.fun, TBA and ART have significant room for improvement in user experience and functionality.

The rise of ZORA not only reflects the market's enthusiasm for content Tokens but also demonstrates the rapid evolution of the Crypto Assets ecosystem. From purely NFT projects to involvement in content creation and social domains, ZORA's transformation may herald a new trend for the entire industry. As more traditional internet giants venture into the Web3 space, we may witness more similar innovations and cross-border integrations. Regardless, ZORA's case reminds us that maintaining an open and vigilant attitude is crucial in this fast-changing field.