A New Nationwide Carnival? A Brief Analysis of the Integration of Web3 Social and Gaming

1. The Essence of Decentralized Social Networking

Socializing is a fundamental human need, and we establish social relationships through information exchange and interaction. With technological advancements, the way we socialize has continuously evolved, from face-to-face communication to the current mobile internet era. However, current centralized social platforms have many issues: user data is controlled, speech is restricted, and it is difficult to take assets away.

The core of decentralized social networking is to allow users to truly own their own identity and data. Through blockchain technology, users can obtain decentralized identity (DID), enjoy asset sovereignty, an open credit system, controllable data privacy, and more. Users can freely choose where to express their opinions and what permissions to open, and these choices are not influenced by others.

2. Challenges Facing Decentralized Social Networks

Despite the bright prospects of decentralized social networking, some bottlenecks still exist at present:

1. Traffic issues: User habits and social relationships are difficult to migrate, resulting in a relatively small overall user base.

2. Lack of scenarios: Most social needs have been met by traditional applications, and there is a lack of killer applications that attract users.

To break through these bottlenecks, games may be a breakthrough point. Looking back at the development of Web2 social platforms, social games played a key role during their growth phase. In the Web3 world, games may also become an important growth driver for social interaction.

3. The Integration of Games and Decentralized Social Networking

Games are naturally suited for social scenarios, breaking the limitations of time and space to connect with others. In the Web3 environment, the integration of games and social interaction has led to some interesting attempts:

1. User-Centric GameID Platform

Platforms like Carv and DeQuest aggregate user game data to form cross-game identity profiles.

2. Cross-platform social tools

Protocols like XMTP and Web3MQ provide decentralized communication protocols for real-time messaging across applications.

3. Games that support NFT integration

Games like Arcade and Worldwide Webb allow players to import their own NFTs into the game, expanding the application scenarios of NFTs.

4. Mini-games based on existing social relationships

Like the game module in the Mask plugin, develop lightweight social games using social networks such as Twitter.

5. Virtual relationships centered around AI

Such as rct AI, Mirror World, etc., utilize AI technology to create interactive virtual characters and explore the possibilities of human-machine interaction.

IV. Outlook

The combination of gaming and social interaction is likely to become an important scenario that breaks through the current traffic bottleneck of Web3. Although there are currently no phenomenon-level applications, various attempts have already shown great potential. In the future, with the development of technology and the emergence of innovative ideas, it is believed that a truly market-exploding killer application will eventually appear.