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Beauty company Convano has resolved to purchase Bitcoin worth 400 million yen.
On July 17, Convano Inc., which offers beauty and nail services such as "FAST NAIL", announced that its board of directors has resolved to purchase Bitcoin worth a total of 400 million yen. The company will start a new cryptocurrency holding business with the aim of strengthening its financial base and hedging against inflation.
The purchase is scheduled to be completed by the end of July 2025, and a new department called "Bitcoin Holding Strategy Office" has been established, with Director Higashi Daiko taking on the role of responsible officer.
Convano will utilize the funds raised through the issuance and exercise of the 4th stock acquisition rights to purchase a total of 400 million yen worth of Bitcoin. As of now, the fundraising of 26.6 million yen based on the issuance price of the stock acquisition rights has been completed, and the remaining funds are under consideration, including the use of self-funds. The purchase will be gradually implemented through major cryptocurrency exchanges, taking into account market conditions.
The company believes that in the future, the proportion of Bitcoin on its financial statements may appear relatively high; however, it positions this as a financial defense function to "earn in yen and preserve the purchasing power of yen," aiming to maximize shareholder value while minimizing market disruption.
The background of Convano's entry into the cryptocurrency asset holding business lies in the impact of recent price increases and exchange rate fluctuations on corporate management. As the importance of inflation resistance and currency diversification grows, the company has adopted a strategy to preserve part of its assets in Bitcoin as a measure to maintain purchasing power in line with the growth of its core business denominated in yen.
The movement among some listed companies to hold Bitcoin as a financial strategic asset is spreading, and its use as a means of long-term asset protection is advancing. In response to this trend, the company aims to improve financial soundness by incorporating cryptocurrency as a buffer against medium-term inflation impacts.
Bitcoin Holding Strategy Office Establishment
Convano has established a new department responsible for the management and operation of cryptocurrency assets called the "Bitcoin Holding Strategy Office," appointing Director Higashi Toharu as its head.
In terms of risk management, we have established a system that organizationally separates the purchasing and operations departments from the monitoring and control departments, allowing for mutual checks and balances.
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