BitMart Discovery: How to Capture the Next Potential Meme?

Since 2024, "on-chain hot money" has been repeatedly showcased. From the MEME frenzy in the Solana ecosystem to the reversal narratives on new public chains, the sentiment in the primary market continues to spill over into the secondary market. Against this backdrop, the competition for early assets has become the next round of struggle among exchanges. In this race of "discovery and listing of coins," a seven-year-old established exchange BitMart is quietly completing its transformation.

Earlier, BitMart officially launched BitMart Discovery, positioned as an innovative asset area for "the discovery and trading of on-chain early assets." Unlike traditional listing channels, this area emphasizes the growth potential of projects and the participatory nature for users, opening a brand new entry for users looking to seize the golden dog opportunity.

Alpha Hunter's Exchange Copy

What does Alpha mean in the Crypto world? It means information asymmetry and excess returns. BitMart Discovery is precisely a platform tailored for these "Alpha hunters".

According to official information, the screening mechanism of BitMart Discovery is based on three core dimensions:

• Real-time on-chain data monitoring: Dynamically screen projects through on-chain transaction activity, Holder growth, DEX depth, and other indicators;
• Community and topic popularity assessment: Incorporating external data sources and social media popularity to measure a project's potential explosive power;
• Multi-dimensional risk control model: Build a dynamic risk control mechanism to filter risky projects.

Behind this mechanism, BitMart is trying to seize traffic in the intense competition through differentiated "asset discovery capability." Currently, the area has launched more than 20 projects in different directions, covering hot narratives such as public chain infrastructure and the MEME ecosystem. Among these, there are many cases that have achieved rapid volume and rising popularity after going live, validating its platform capability in early asset capture, and providing users with a participation entry point that is both forward-looking and practical.

From Project Screening to User Participation: Off-chain Alpha Express

As the narrative of the crypto industry becomes increasingly diverse, the speed and quality of asset discovery are becoming the core competitiveness of exchanges. BitMart Discovery was born in this context—it is not just a new listing area, but focuses on the mechanism of "active discovery + rapid verification + stable listing." At the early stage of on-chain narratives and the initial emergence of community enthusiasm, it completes asset screening and listing first, thereby helping users capture the next DOG, TURBO, AERO, or even PEPE at the earliest opportunity.

For users, what is the core pain point of early assets? It is "knowing is one thing, participating is another." Although more and more users can catch glimpses of potential projects through social media or community intelligence, the actual participants remain a minority. The high threshold of DEX operation processes, the complexity of slippage and MEV protection mechanisms, and the fragmented on-chain ecological experience—these real barriers create an invisible threshold to Alpha.

Now, BitMart Discovery integrates the "Discover - Participate - Trade" three steps onto a centralized platform, creating a low-threshold, high-efficiency way for users to participate in early-stage assets. Here, users do not need to perform cumbersome cross-chain operations, nor do they need to install wallet plugins, and they certainly do not have to face on-chain rushes, slippage, or other liquidity risks. By simply completing the standardized operation process within the centralized platform, users can acquire and trade assets. This extremely simple and stable operating experience not only significantly lowers the technical threshold for users but also makes it possible for on-chain benefits, originally limited to a few, to truly achieve large-scale reach and release.

Built by BitMart Discovery, it is both a "bridge" for on-chain Alpha and a key channel for the upward extension of CEX value—helping users to seize early value more quickly, steadily, and securely in the information-exploding crypto world.

Discovering Power is the Future: BitMart Builds a New Growth Engine for Centralized Platforms

In the new cycle, the competition for liquidity has already shifted to the "project has not yet gone viral" stage. Only trading platforms with discovery and execution capabilities can gain the upper hand in the market rhythm. BitMart Discovery is a concentrated embodiment of this capability system. It not only expands the exchange's discovery ability on the asset side but also reshapes the path and efficiency for users to acquire Alpha, strengthening the platform's irreplaceability in the off-chain asset participation path. As the market gradually enters a mature new phase, whoever can establish a high-speed channel between assets and users will grasp the dominant power of the next round of growth dividends.

And BitMart is quietly accelerating on this path.