The MicroStrategy Effect is Growing! The European Giant Company has Announced a 1.1 Billion Dollar Bitcoin (BTC) Move!

The approval of spot Bitcoin ETFs in January 2024 and U.S. President Donald Trump signing an executive order regarding a strategic Bitcoin reserve have increased institutional appetite for BTC.

In the last two months, many new companies have been purchasing Bitcoin, and another one is being added to them.

According to this, the latest news came from Spain and the Spanish coffee chain brand Vanadi Coffee announced that it plans to invest 1 billion euros in Bitcoin, equivalent to 1.1 billion dollars.

Vanadi Coffee, which stated that it plans to completely transform into a "Bitcoin-focused" company, announced that it is following MicroStrategy's strategy.

Vanadi Coffee Chairman Salvador Martí plans to obtain authorization at a board meeting to raise funds through a stock issuance and implement a Bitcoin accumulation plan.

Bitcoin plans will be discussed at the upcoming board meeting on June 29, and President Salvador Martí will seek approval for BTC investment.

"We will propose to the board to issue convertible bonds to create a Bitcoin reserve fund."

Recently, many new companies have made Bitcoin purchases under the leadership of MicroStrategy, and undoubtedly the most notable among them was the U.S. gaming giant GameStop. In the last days of May, GameStop announced that it had purchased 4,710 Bitcoin.

*It is not investment advice.

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