Analysis of Development Trends in the Meme Sector for 2024

Abstract

This article discusses the current status and development characteristics of the Meme sector in 2024, mainly covering the popularity trends of Meme coins, the rise of platforms, dissemination methods, and market strategies. The main points are as follows:

• The meme coin craze shows periodic highs, especially at the beginning of the year and in the second quarter. Its传播模式 is similar to an infectious disease, spreading rapidly through social media and communities.
• Memecoin Launchpads have become an important innovation in this round, simplifying the creation and trading of Meme coins, attracting a large number of users. Each platform has its own characteristics in terms of user base, revenue, and ecosystem support.
• Meme coins are seen as pioneers in the development of major blockchain ecosystems, attracting market attention and funds to promote subsequent ecological development.
• With the easing of liquidity, direct participation from officials, and the involvement of VC investments, the Meme coin market is expected to continue its explosion in the second half of 2024, with the anticipation of more professional and transparent gameplay.

New Features of the Current Meme Track

continues hotly, showing periodicity

Unlike in the past, the popularity of Meme coins has reached an unprecedented height in this cycle, especially from February to April in the first half of the year. Several popular coins have seen an average weekly increase of 6 times, continually breaking records for the shortest time to be listed on exchanges, indicating that the Meme craze is rising again.

The spread of memes is similar to infectious diseases, relying on user sharing for rapid dissemination. Once they enter popular social networks, they can quickly spread by "infecting" a large number of users. The ordi at the beginning of 2024 and the sol meme craze in the second quarter both reflect this characteristic.

Meme propagation usually exhibits exponential growth, initially only a few people are exposed, but it spreads to a large audience in a short time. Certain users with a large following can significantly accelerate the spread and expand the range of influence. This pattern reflects the behavioral characteristics of infectious diseases in many ways.

The rise of Meme platforms has become an important feature.

Memecoin Launchpads are a major feature of the current wave, such as Pump.fun and SunPump. These platforms attract a large number of users by simplifying the creation and trading processes of Memecoins and seamlessly integrating with mainstream blockchains. They each have their own characteristics in terms of user targeting, daily issuance quantity, returns, project success rate, and ecological integration.

The key to the success of a Memecoin platform lies in creating products with unique selling points, combining cultural trends and technological innovations.

Target User

The early pump.fun primarily targeted Western groups, while SunPump is more popular in Asia. SunPump combines the founding team's marketing on social media, performing quite impressively on TRON.

Platform Revenue and Expenses

As of the end of August, SunPump's revenue is approximately 567K, issuing about 7,500 Memcoins per day. Pump.fun generates about 7,000 per day, with both being quite similar. Both platforms charge a 1% transaction fee.

Ecological Support Situation

Pump.fun is developed by a third party, initially launched on the Sol chain, and later integrated into the Base chain and Blast chain. SunPump mainly operates on the TRON blockchain, supported by its payment system and exchange infrastructure.

In addition, there are Launchpads for various niche sectors, such as Memehub.ai based on the AI field, wonton.fun exclusive to the Ton chain, and Satspumpfun from the BTC ecosystem.

Typical Launchpad: Sunpump

SunPump has outperformed most Meme Launchpads. Its founder pointed out that although the Meme coin market is still in its early stages, TRON is implementing a long-term strategy focused on building a solid infrastructure and optimizing user experience.

SunPump serves as a Meme launch platform on the TRON chain, building a three-layer system together with the payment network and DeFi layer:

1. Widely recognized stablecoin payment network
2. DeFi layer that provides stable investment returns
3. The SunPump platform focuses on high-risk, high-return investment opportunities.

The advantages of SunPump include:

1. A strong team with a deep understanding of the Meme market
2. The large user base and high trading volume of the TRON platform provide strong liquidity support.
3. Strong community support from Asia

With the continuous launch of SunPump tokens, the number of active addresses on TRON reached 1.9 million in August, demonstrating a clear advantage.

Meme Ecology and Liquidity

Meme has stood out in this round, capturing a large amount of market attention. Its biggest feature is that various parties in the market combine liquidity with the Meme ecosystem, using Meme to activate and lead market enthusiasm, liquidity, and ecological development. The main manifestations are:

1. Meme has become the "stronghold" for the ecological development of major public chains and project parties.
2. The time difference in dissemination provides liquidity time.

Case Study of Meme as a Strategy for Ecological Liquidity

Multiple public chains and projects will use Meme as a liquidity vanguard, examples include:

• Linea Chain: $Foxy
• Base chain: $Degen, $Enjoy, $High
• Manta Chain: $10 million Moon Mission Meme Grants funding
• Avalanche Chain: $COQ, $KIMBO, $TECH, $GEC
• Fantom: Sonic Memecoin Season
• zkSync: Zeekcoin $MEOW

Distribution of Main Types of Meme Projects in 2024

1. Dealer Coins: BOME, SLERF, MEW, MANEKI, etc.
2. Trending Current Events Coins: GME, BODEN, TREMP, DJT, NCAT, etc.
3. Community coins: POPCAT, MICHI, SC, NEIRO, etc.
4. Celebrity Coins: MOTHER, RNT, PAJAMES, etc.
5. Others: WEN, BONK, WIF, etc.

Outlook for the Second Half of the Meme Track

1. The Shanzhai index is at a historical low, favorable for the return of the Meme track.
2. Official participation has begun, the consensus on the Meme track has been formed.
3. Expected Future Development:
   • Continue to establish the Meme Foundation and support programs
   • VC investors join
   • The Meme gameplay is more professional and transparent.
   • More development of secondary products based on memes
4. Liquidity is expected to loosen in the second half of 2024 and the first half of 2025, with a favorable Meme environment.