Virtual Idol MIRAI: A New Attempt in the Web3 Field

The MIRAI project has recently attracted widespread attention as it combines three popular areas: virtual idols, AI, and Web3. The project raised approximately $12.9 million in just one week, setting a fundraising record for Web3 projects in Japan. Subsequently, MIRAI was launched on a certain trading platform, further enhancing its visibility. To expand its influence, the project team has also actively interacted with multiple meme coin communities.

MIRAI is a project launched jointly by Aww Inc. and a certain blockchain ecological AI platform, aimed at exploring the possibility of combining CGI virtual characters with blockchain technology. The project integrates Aww Inc.'s expertise in CG modeling and character design, along with blockchain infrastructure and AI technology, with the goal of creating a virtual character that possesses autonomy and intelligent agent capabilities.

Aww Inc. was founded in 2019 and is a company focused on "virtual human" technology. They combine 3DCG, artificial intelligence, and real-time streaming to create highly realistic digital characters for brand marketing, content creation, and metaverse applications. The company achieves diversified revenue through global licensing and brand collaborations.

One of the most representative is the virtual model imma. By the end of 2024, imma has hundreds of thousands of followers on social media, becoming a well-known "virtual influencer" in the fashion and business fields. imma has served as the digital spokesperson for several well-known brands and participated in the closing ceremony of the Tokyo 2020 Paralympics and hosted the opening ceremony of the Osaka Kansai Expo in 2025.

On the technical level, Aww Inc. has established a strategic partnership with a semiconductor giant to integrate AI audio-driven technology and GPU acceleration capabilities, in order to enhance real-time emotional interaction and speech lip-syncing of virtual characters.

The MIRAI project aims to create the first "virtual idol + Web3 autonomous co-creation" ecosystem. Aww Inc. leverages its strengths in IP operation and community management in the Web2 world to provide core support for the project. At the same time, its partners inject the power of "intelligent agents + decentralization" into the project through underlying technology and on-chain infrastructure.

The project roadmap shows that the MIRAI plan aims to launch multiple core tools and services in the coming quarters, including a next-generation issuance platform, content creation tools, real-time live streaming capabilities, and multi-chain deployment support. The ultimate goal is to launch a complete DAO governance platform by early 2026, enabling community members to participate in major decisions such as IP derivatives and ecosystem fund allocation.

MIR envisions a virtual character driven by AI and bound to a blockchain identity system. This model enables the virtual character to make autonomous decisions, interact with the community, and gain incentives through a token economy. The project allows the community to act as co-creators and co-governors of the character, jointly deciding the plot development and IP derivative direction.

However, this innovative model also faces numerous challenges. In terms of token economics, the distribution of MIRAI tokens has a high concentration issue, which may lead to a highly centralized governance power. Additionally, the phased release of a large proportion of the liquidity pool may trigger price fluctuations.

At the community operation level, while decentralized co-creation can stimulate vitality, it also brings management challenges. The quality of user-generated content varies greatly, and the lack of effective review and incentive mechanisms may lead to "plot deviations" or copyright disputes. Frequent derivation and co-branding of characters may also weaken the consistency and recognition of the core IP.

The MIRAI project is pioneering in the integration of AI virtual idols and blockchain, injecting new ideas into Web3 content creation and the IP economy. However, whether it can truly realize the aforementioned vision still depends on the reasonable design of the token economy, the improvement of community governance mechanisms, and the ability to continuously innovate and maintain the value of virtual characters. Only under the premise of mutual maturity of technology and mechanisms can MIRAI truly become a model of the "virtual human + decentralized economy".