🎉 #Gate Alpha 3rd Points Carnival & ES Launchpool# Joint Promotion Task is Now Live!
Total Prize Pool: 1,250 $ES
This campaign aims to promote the Eclipse ($ES) Launchpool and Alpha Phase 11: $ES Special Event.
📄 For details, please refer to:
Launchpool Announcement: https://www.gate.com/zh/announcements/article/46134
Alpha Phase 11 Announcement: https://www.gate.com/zh/announcements/article/46137
🧩 [Task Details]
Create content around the Launchpool and Alpha Phase 11 campaign and include a screenshot of your participation.
📸 [How to Participate]
1️⃣ Post with the hashtag #Gate Alpha 3rd
The true awakening that has caught everyone by surprise this cycle is the insane late emergence of $BTC DeFi. We spent a decade telling people to "just HODL $BTC " and suddenly everyone's asking "but what if I could HODL... earn yields?” and they’re having that “Wait wat😲” moment.
🔷Considering the stats:
There is 2% of $BTC currently earning about 4-8% yields annually in DeFi protocols. That's more $BTC than most countries will ever see, just casually making money while traditional $BTC sits in cold storage doing... nothing.
Meanwhile, the other 54% $BTC that hasn’t moved in 4 years are achieving the impressive feat of 0% returns. The idea to think "store of value" means "literally store it and never touch it." is lowly starting to seem irresponsible now.
🔷The psychology shift in this cycle:
🔹Phase 1: Early adopters earn yield on $BTC ✅
🔹Phase 2: Word spreads, protocols scale WE ARE HERE 🔀
🔹Phase 3: Mainstream $BTC holders realize they're missing out
🔹Phase 4: "Just HODL" becomes "HODL and earn"
🔹Phase 5: NOT earning yield on $BTC seems irresponsible
The timeline that's about to accelerate
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After the emergence of institutional grade protocols for BTC-Fi in 2024 and a 2000% growth in the last 18months, the mental model for $BTC holder is shifting from a “precious collectible” to “Productive asset” and thats the biggest paradigm shift of this cycle. The price FOMO is about to be replaced with utilization and yield FOMO soon.
🔷The behavioral economics:
They’ve built an infra layer for everything and anything related to DeFi. Sometimes the most valuable companies are the ones building the roads, not the cars itself.
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🔷The bottom line:
Bitcoin DeFi isn't changing Bitcoin. It's changing what it means to own Bitcoin.
Long live DeFi!